- English speakers
- $75,000+ annual income
- Spiritual seekers
- Environmentally aware
- Sociopolitically aware
- Dedicated to their quest
- Motivated to change and create change
Of the estimated 76,000,000 people who speak fluent English with an annual income of $75,000 or more, 10% of those are estimated to be spiritual seekers, although those numbers are growing. A conservative estimate would suggest that 10% of those people are looking for something like Ohana Amakua Retreat.
The spirituality and self-help industry grosses over $16billion annually.
Over 30% of Yoga journal’s readership has a household income of at least $100,000.
In the US alone, self improvement is a $10million industry with a 6.1% projected annual growth.